Amazon Ring’s ‘Familiar Faces’ feature is a direct assault on privacy, using facial recognition to build a database of anyone who approaches a camera–without their consent. This includes delivery drivers, neighbors, and passersby, whose faceprints may be stored for months. The practice puts Amazon on a collision course with state biometric privacy laws, which require explicit opt-in consent for such data collection. While Amazon claims the tool offers ‘personalized context,’ it creates a massive surveillance risk, amplified by Ring’s close partnerships with police. The system shifts legal liability for consent onto camera owners, even as Amazon itself collects, processes, and stores the highly sensitive biometric data, exposing millions to the permanent risks of data breaches and mission creep.